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For more than a century the National Association for the Advancement of Colored People has worked to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Inspired by the force and commitment of The Call of 1909, which denounced the growing oppression of people of color and mobilized thousands to work to bring this discrimination to an end, the NAACP seeks to establish a strategic direction as it embarks on developing The New Call for the 21st Century.

In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century.

The six NAACP Game Changers below address the major areas of inequality facing African Americans that are the focus of the NAACP’s work.

Economic Sustainability
A chance to live the American Dream for all

Every person will have equal opportunity to achieve economic success, sustainability, and financial security. Learn more.

A free, high-quality, public education for all

Every child will receive a free, high quality, equitably-funded, public pre-K and K-12 education followed by diverse opportunities for accessible, affordable vocational or university education. Learn more.

Health equality for all Americans including a healthy life and high-quality health care

Everyone will have equal access to affordable, high-quality health care, and racially disparate health outcomes will end. Learn more.

Public Safety and Criminal Justice
Equitable dispensation of justice for all

Disproportionate incarceration, racially motivated policing strategies, and racially biased, discriminatory, and mandatory minimum sentencing will end. Incarceration will be greatly reduced and communities will be safer. The death penalty will be abolished at the state and federal level, as well as in the military. Learn more.

Voting Rights and Political Representation
Protect and enhance voting rights and fair representation

Every American will have free, open, equal, and protected access to the vote and fair representation at all levels of the political process. By protecting democracy, enhancing equity, and increasing democratic participation and civic engagement, African Americans will be proportionally elected to political office. Learn more.

Expanding Youth and Young Adult Engagement

The NAACP is expanding the presence of youth consciousness in every aspect of the Association through significant attention to expanding engagement with key age demographic (1979 and after). Young adult engagement will be key in policy research, development, and advocacy on all levels. Greater support is being made to enhance the capacity of local units to recruit, engage, train, and retain young adults. Innovative approaches are being taken on young adult membership and program engagement. Learn more.

Making these game changers a reality will require the Board of Directors’ leadership, broad outreach in venues such as regional and state conferences, an effective program to educate national, state, and local leaders about the plan and participation of the units.

The program for units will contain clear messages regarding strategies and plans and will provide training so that members can adapt the aims of the plan to the needs of their community and move it to action. Member feedback will be brought into national-level discussions in order to identify the resources and support needed for members to be successful in their local communities.

NAACP Staff will work closely with members, providing training, support, and expertise on the Game Changers and will periodically review work plans to ensure alignment with local needs.


Baltimore, MD (June 16, 2020) – Derrick Johnson, president, and CEO, made the following statement about President Donald Trump’s Executive Order on policing:

“Throughout our nation’s history, the Black community has been the target of state-sponsored violence. Today, police violence and brutality continue to take Black lives all across our country.

Trump’s Executive Order is woefully inadequate and short-sighted. It contains weak provisions for challenging centuries-old racial terror imposed by our criminal justice system. We can’t encourage, train, and resource our way out of this deeply-rooted problem. This moment in history demands powerfully strong measures centered by accountability and enforcement in order to transform how our nation envisions and conducts policing.

The Trump administration has failed miserably in using tools already available to prevent and address police violence against African Americans. President Obama’s Task Force on 21st Century Policing offered scores of recommendations to improve policing and build public trust, which this administration quickly discarded. The administration also eliminated consent decrees which provide oversight and monitoring of local police agencies to ensure compliance with civil rights laws. Where the previous Justice Department had opened 25 pattern or practice investigations into unlawful policing practices, this Department has only opened one. The Trump administration’s indifference and failure to act is a shameful dereliction of duty with deadly consequences for our community.

Americans of all colors are joining in solidarity through massive protests and rallies to demand a stop to systemic racism in policing, once and for all. The White House and Congressional leaders must heed our collective calls and take the bold, transformative action necessary to rid our criminal justice system of deadly racism that has taken far too many Black lives.”


Founded in 1909, the NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. You can read more about the NAACP’s work and our six “Game Changer” issue areas here.Type your paragraph here.